Social activism, Ms. Currid points out, is the modern currency in Hollywood, forming an important part of a performer’s public persona. Celebrities use it to jockey for position in the entertainment ecosystem. The relationship between celebrities and fans has become less iconic and more accessible, she says, adding that their appeal is more about their personal narrative and less about talent or glamour.

link: Gulf oil spill, Haiti, Darfur: Hollywood stars rush to do their bit – CSMonitor.com

Just one thing. It’s Dr. Currid.