Last Saturday, my posse (ok, I don’t really have a posse, but work with me here) and I attended Video on the Loose, an exhibit of video art from Los Angeles’ Freewaves, a community-based organization in Los Angeles that tries to produce images in the public sphere from a variety of sources and artists and which is celebrating its 20th year in existence.
Freewaves, Echo Park Film Center, Public Matters Group and UCLA REMAP receive $100,000 grant from the John D. and Catherine T. MacArthur Foundation for MetroVoice, an initiative to involve youth in writing and producing videos and TV screen text banners. The geo-coded messages will be transmitted on 2200 LA Metro buses, and explore aspects of the young participants’ families and neighborhoods.
link: LA FREEWAVES
My two companions were a bit mystified by the social significance of putting art on the bus. For those of us who have been in the transit business for awhile, the transgressive and social aspects to putting art on the bus, made by local artists, is probably pretty apparent. Public art tours on transit tend to focus on rail transit, with its higher socio-eonomic profile, riders, and audiences. Plenty of Los Angelenos are engaging with at LA-area TODs, dripping with design and art, without setting a foot on either the bus or the train, if the ridership numbers are believable. Putting art on the bus suggests engaging with those riders too often taken for granted by transit companies. Having it be art about the communities that the buses are traversing connects mobility with place; communities are no longer merely pass-throughs in the process of mobility.
It’s a very cool idea, and I’m looking forward to seeing how it works out.
Freewaves has produced a book and a dvd well worth investing in, see here.